"Juice Store" Project

Juice Store Project

Currently, this business is growing nationally by the growing trend of healthy living. The residents of the city of Arequipa, likewise the tourists who come to the city, are more careful with their food and drink. In many cases rule out the option of consuming packaged products that contain chemicals. That is why due to the need to meet the need of tourists to consume natural fruit juices and affordable, the idea arose to create a store where you can offer a variety of fruits where customers can choose or prepare their own juice.

Business Overview:

As explained earlier, this business is intended to meet a physiological need (food). Therefore, the client looking for a service that, in addition to meeting this demand, can be supplemented with added values​​, which, in this case, would, a nutritious, varied, inviting atmosphere and service delivery, that give you strength in the service and help you make a buying decision.

 Mission:

“Be a company that offers health through food exquisite and varied fresh fruit made ​​to achieve the well-being of our customers.”

 Vision:

“Be the customer's first choice when they want to wellness through of our juices in Arequipa city.”

Objectives:

• Increase sales of our juices. 
• Consolidate the market in short term (1 year).
• Within 1 year open other location. 

Disadvantages:

• The large number of businesses like ours: Arequipa, being a city touristically important  there are placeslikes ours where tourists and residents prefer to go.

• The seasonality of the products: The product seasonality makes fruit prices increase and production is low.
• Packaged products are cheaper and more consumed. 

Advantages:

• Your Location: When in the town square, it is easier that tourists come to our place.

• Fresh: The products are to be consumed fresh and provide health benefits.

• The price according to the quantity: The customer can choose his glass according the amount you want to consume: Glass large, small or medium.

• The trend of using natural products.

•  The good customer service and good infrastructure locally.

SWOT:

Strengths:

•  Location in commercial area.

•  Low cost supplies of quality

• High level of hygiene for the position and staff.

•  Variety of juices and the customer can create their combination.

Weaknesses:

• We require an investment in equipment.

•  Inexperience in selling juices.

Opportunities:

• Variety of fruits at low cost throughout the year.

• Growth in consumption of natural products and low-calorie.

• There are lots of gyms near to our business.

Threats:
 

• High number of competitors in the area.

• Substitute products like soda.

•  Potential competitors that use the same strategy.

Photos:

The local Inside.

The local outside.

The Product.

 

Arequipa.

Videos:

• The need to lead a healthy lifestyle and diet makes natural juice consumption increases.